Organic Outreach, Research and Content Discovery

Organic Outreach, Research and Content Discovery

1. Social Bakers Analytics

Our industry-leading database monitors millions of social media profiles daily – that includes all likes, reactions, shares, comments and Tweets between companies and customers on today’s social media platforms. You can use our free statistics to gain insight into the most popular brands filtered by industry and country or try Socialbakers Suite to get the most from our database with comprehensive analytics.

2. Zest.Is

A human curated tab takeover of the best digital marketing and tech articles, updated every day. The quality of the app is very high thanks to the curation aspect of the platform, so much so that you may even forget to check The Drum and MarketingLand at times because you’ll have already bookmarked so much reading material just from opening a new tab!

3. Growth Hackers Community

The fastest growing companies focus on expanding the value their customers receive through testing across the full customer journey, which generally traverses multiple teams. Coordinating these efforts requires a dedicated system for rapid testing and learning. That’s where GrowthHackers Projects can help. GrowthHackers Projects is a company-wide collaboration system for growing your North Star Metric. It leverages your team’s collaborative power to facilitate better communication and project tracking across company silos.


It’s hard work to stay up-to-date in marketing. But you don’t need to keep tabs on dozens of blog and email subscriptions. Create your personal feed with the best people, discussions, and ideas on and you’ll have your content in one place.

5. FollowerWonk

Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world.

6. Buzzsumo

In short, BuzzSumo facilitates a much deeper understanding of our social footprint and helps us to develop smarter content strategies. Marissa O’Hare Rolling Stone. BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns.

7. Pingroupie

PinGroupie is a Pinterest group board directory. Easily find group boards to join. Search over 19000 group boards on Pinterest. Sort them by search terms, followers, or collaborators. This is one Pinterest tool that you will love.

8. Twitter Lists

If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. There’s also a number of unique ways to go about them.

9. Similar Web

Get in-depth website engagement and traffic information with one click. Introducing the all-new SimilarWeb add-on. We’ve brought all of into your Firefox add-on! Use SimilarWeb’s browser add-on to get in-depth traffic and engagement statistics with a single click.

10. Hunter.Io

Hunter is the easiest way to find professional email addresses. Give a domain name and get the list of all the emails related to it found on the internet.

11. Check My Links

When using a broken link building strategy to support your wider content promotion, a link checker such a Check My Links is essential and a very quick way of sorting through a page that may contain up to around 3,000 links. Combine with Ahrefs for locating high quality resource pages in order of authority.

12. Hashtagify

Find the top hastags for Twitter and Instagram for Free. Search hashtags relations and influencers and maximize your social media strategy with Hashtagify.

13. Google Trends

It may have been designed for journalists, but Google Trends is also an invaluable tool for marketers who need information about the products, events, and services that matter most to their audiences. Savvy marketers know that it’s not just about how, when, and where people search.

14. Profiles Lite from YouGov

Profiles Lite allows people to search for a thing, brand or person and find out what its customer base is like, providing an overview of their lifestyles, personalities and the products they like.

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