Marketing Resources

The easiest way to automate social media is by using automation software and apps. These include Hootsuite, Buffer, SproutSocial, HubSpot, Social Oomph and Social Flow. Each tool may have unique features of their own, but essentially they all allow you to schedule social media posts in advance and monitor your accounts when someone mentions your brand or leaves a comment.

When you launch a new piece of content, the whole point is to get people to discover it. So when that new piece of content is ready to roll, what do we do? We share it on social, and we share it with our email subscribers, and we write about it on our blog. That big wave of promotion your content rides at the beginning of its life is exciting and undoubtedly leads to a ton of views, downloads, and shares.

When you are working on a web design, it's important to plan out your ideas. Many web designers start out with wireframes to organize the content of the page and determine the layout of page elements. Once wireframes are complete, the next step in the process is typically to create a more full-featured design mockup. Creating a mock-up for your design is a helpful way to work out the appearance of page elements before committing anything to code.

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results-often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.